In the fourth and final article in this series, we take a look at the Project DPro Practitioner activity “Writing a Case Study”. This a “Giving Back” activity.
Many Practitioner candidates may not have a written a case study previously. Here are some tips to help you write an interesting and informative summary of your case:
The word limit for this Practitioner activity is 500-1000 words. This is not a lot, so you will have to plan your case study carefully.
Most importantly, a Case Study is an opportunity to write a narrative account of your experiences. In comparison with more formal writing styles, narratives allow the writer to make use of description to create an image in the reader’s mind.
Descriptive writing appeals to the five senses: sight, sound, smell, touch and taste. While some of these may be inappropriate to your narrative, others will help you to paint a vivid picture of the situation you are describing. Consider the following two examples:
The end of project celebration was very enjoyable and people had a good time. (explanation)
During the celebration people expressed their satisfaction with the results and their pride at the accomplishments of the project. Friends for life exchanged contact and details and people ate, drank and gave thanks before parting for their next challenges. (description)
See how the second paragraph paints a picture of a true celebration of hard work performed and targets reached. The reader can easily imagine how it would feel to be part of the celebration.
Descriptive writing can also help you to portray the cultural, social and environmental context of your case study. Also, you may wish to describe a particular issue or problem and how this was overcome – this can also be done with descriptive writing.
In your case study, you may wish to use a more formal style to discuss results and outcomes. These can be presented quantitively in the form of statistics, graphs and tables.
We hope these tips help you as you write your case study and that this series of Practitioner Skills articles has provided effective guidance as you complete your Practitioner activity log.
Good luck with the rest of your Practitioner certification process!
Africa is proliferating in terms of population; the continent’s population has grown significantly over the years, increasing on average by 2.53 per cent annually between 1950 and 2015 and currently stands at 1.340 billion. Based on recent projections, the continent’s population is expected to grow from its current state of 1.340 billion in 2020 to 2.44 billion in 2050. Most African’s still live in rural areas, the estimate currently stands at 60 per cent, but the rate of migration from rural areas to the urban areas is increasing at an unprecedented rate. It has been stated that over 40,000 people leave the rural areas to the urban centres daily; these also have become a significant challenge across the continent of Africa. Data shows that the rate of urbanization between 2000 and 2015 was at an average of 3.5 per cent; this makes it the highest globally. If the current urbanization trend continues, unabated the share of Africa’s urban population is predicted to surpass 50 per cent by 2037 .
Africa also has the youngest population of all the continents of the world. The young people of Africa could become either an advantage or a disadvantage, a young population such as those seen across African countries could quickly become a ticking time bomb if not adequately engaged, but then also with such young demography, Africa can harness their strengths to develop economically. Currently, these young populations are driving an urgent need for affordable housing, access to meaningful work and food .
Across the globe, thriving cities are significant drivers of economic development, and the quality of the housing stock in these areas have a long-term impact on any form of comprehensive development. With that in mind, governments across Africa have become increasingly puzzled with not just the challenge of providing affordable housing in the urban centres but also coming up with initiatives that will make the rural areas also attractive, to keep the level of rural-urban migration low .
Housing Deficits in Africa
The rate of rural-urban migration and a lack of proper planning have created a vast housing deficit across Africa; the deficit is the difference between the number of households and the number of permanent dwellings. Because of the lack of data across the African continent information on the most accurate numbers may not be readily available, however governments across Africa have released various estimates to show the housing backlog for their countries .
The housing deficit in Africa, across the 54 countries stand at an estimated 52 million housing units . The table above reveals a spectrum in housing delivery across Africa. Nigeria is at the top, with a larger population than most African countries, the figures are not surprising, what can be surprising is that fact, that the figure of 17 million housing deficit has been cited since 2010, some stakeholders think that the numbers should be more and have given estimates of around 20 million units. Whatever the case, the housing deficit in Nigeria, requires a more focused approach on housing delivery if the housing deficit is to experience any form of decline in the coming years. .
Overall, the housing deficit across Africa and the urbanization rate requires a fundamental change in the housing sector. If current trends continue, we expect the population across Africa to continue to increase along with the housing deficits, leaving governments across Africa without a solution on how to tackle the crisis.
As African cities experience rapid growths, not just in terms of population but also economically, investors are keen on playing a part and harnessing the opportunities these growths present. The potential impact of investment in housing is noticeable, with the figures of the housing deficit presented from 10 countries of the 54 on the African continent. Affordable housing remains a significant challenge for all stakeholders in the housing value chain. Housing affordability is a function of three things: household income, the price of the house, and the terms of the finance. There is the issue of finance; how can the housing backlog be financed, with the limited resources on the African continent. Then there is the issue of construction; what is the best technology to deploy to achieve high productivity across the entire housing value chain. Though these challenges seem daunting, for investors, it presents an opportunity on which area to participate in housing delivery on the African continent .
There is increasing investors interest in the housing market across Africa, with an increasing number of funds set up to pursue housing projects, with collaboration between international and local industry players. However, the current approach seems to be counterproductive, as most investors continue to focus on the high-end housing market, this inadequate market entry approach has resulted in empty apartment buildings across the continent, despite the huge housing backlog. The affordable housing markets present an immense opportunity for both local and international players to make a profit as well as to bring prosperity to the aspiring sparse African population.
Across Africa, governments continue to make efforts to solve the housing challenge and are making invests in the sector. Though commendable, without the right partnership, the right results will not be achieved. For example, in Zimbabwe, the government is taking strides to reduce the housing deficits through the roadmap created by Infrastructure Development Bank in Zimbabwe (IDBZ) to raise US$ 100 million for affordable housing across the entire country. In Kenya, the government launched a project to increase the production of Appropriate Building Materials (ABMT) to aid the construction of houses at a lower cost. The government is convinced that the project if successful, will lower the cost of construction, create a safe and more environmentally friendly house, and generally result in higher quality construction. Efforts like these show that governments across Africa understand the need to be deliberate about solving the housing crisis .
The private sector and multinational companies are not left out, in May 2019, the IFC, Chinese Multinational Construction and Engineering Company along with CITIC launched a US$ 300 million investment platform, the goal is to increase the affordable housing stock in various African countries. The parties believe that collaboration of this type will go a long way to stimulate other stakeholders in the industry to make similar moves. The scheme will partner with local developers and provide long-term capital to construct 30,000 houses over the next five years. The impact of the project is estimated to result in the recreation of 150,000 new jobs across Africa .
Shelter Afrique another housing development financier in Africa has signed an MOU with Terwilliger Center for Innovation in Shelter (TCIS). The agreement will see TCIS partner with Shelter Afrique in raising capital for affordable housing across 44 African countries. The partnership will focus on providing housing loans to low-income earners in the target countries .
 Bah E.M., Faye I., Geh Z.F. (2018) The Housing Sector in Africa: Setting the Scene. In: Housing Market Dynamics in Africa. Palgrave Macmillan, London
 ECA, African Union Commission and UNFPA, “Addis Ababa Declaration on Population and Development beyond 2014” (2014)
 ECA, Industrializing through trade: economic report on Africa (Addis Ababa, 2015).
 United Nations Economic Commission for Africa The Demographic Profile of African Countries (March 2016).
 Beck, T., M. Munzele, I. Faye, and T. Triki. 2011. Financing Africa: Through the Crisis and Beyond. Washington, DC: World Bank Publications.
 Buckley, R., L. Chiquier, and M. Lea. 2009. Housing Finance and the Economy. In Housing Finance Policy in Emerging Markets, ed. L. Chiquier and M. Lea. Washington, DC: World Bank.
 CAHF. Housing Finance in Africa: A review of Africa’s housing finance markets (2019) CAHF Publications
Being part of an NGO, as member of the communication team, makes possible to apply all of your knowledge either to document the results of a project, position your brand, or make the organization known by its activities. But also, and one of the most important roles, is the good relations a communicator can build, between communities, authorities and the Organization working on different intervention areas.
For this reason, the PM4NGOS training course, becomes an excellent tool for the communicators to accompany the implementation of the projects that an Organization performs. It helps the professional to get a bigger and a detailed portrait of the intervention and how the results will, in the future, impact the lives of families and communities. This, in addition to the communications specialists’ knowledge and tools, can make possible to identify the future achievements and the improvement of live skills the project will produce in the families, making possible, this way, to get ready to know the materials that can be prepared, in different formats, in order to document, and show the results of the project.
As part of the communication team in the Organization, the specialist supports the process of evaluation, getting in touch with the families, leaders, and other actors, to identify their needs and how can these be solved. With the tools provided by PM4NGOs, the professionals can listen and identify the needs more appropriately and help them to translate them in activities.
Also, the course provides the chance to innovate and propose new projects related to communications for development, that can be led by the communications professional trained in Project Management. With PM4NGOs and the tools provided, which are flexible and simple to apply, the project can be easily monitored, being possible to execute the projects in time and in budget.
Therefore, it doesn’t matter your role in the Organization you are part of, or your position, either if you visit communities more or less often, PM4NGOs gives you the tools to understand and implement all kinds of development projects.
Al ser parte del staff de una ONG, en el equipo de comunicación, tienes la posibilidad de aplicar todo tu conocimiento, ya sea para documentar los resultados de un proyecto, posicionar su marca o dar a conocer a la organización por sus actividades. Pero también, y uno de los roles más importantes, son las buenas relaciones que un comunicador puede construir, entre las comunidades, las autoridades y la Organización, en los diferentes lugares de intervención en los que se implementan lo programas.
Por este motivo, el curso de capacitación PM4NGOS se convierte en una herramienta excelente para que los comunicadores acompañen la implementación de los proyectos. Ayuda al profesional a obtener un retrato más amplio y detallado de la intervención y cómo los resultados, en el futuro, impactarán las vidas de las familias y las comunidades. Esto, además del conocimiento y las herramientas de los especialistas en comunicación, permite anticiparse a los logros futuros y las mejoras en la calidad de vida de las familias impactadas por el proyecto, permitiendo, de esta manera, prepararse para desarrollar distintos materiales e insumos, en diferentes formatos, para documentar, y mostrar los resultados del proyecto.
Como parte del equipo de comunicación en la Organización, el especialista apoya el proceso de evaluación, facilitando el acercamiento a las familias, los líderes y otros actores para identificar sus necesidades y cómo pueden resolverse. Con las herramientas proporcionadas por PM4NGOs, los profesionales pueden escuchar e identificar las necesidades de manera más apropiada y ayudarles a traducirlas en actividades.
Además, el curso brinda la oportunidad de innovar y proponer nuevos proyectos relacionados con la comunicación para el desarrollo, que pueden ser dirigidos por el especialista en comunicación, capacitado en gestión de proyectos. Con PM4NGO y las herramientas provistas, que son flexibles y fáciles de aplicar, el proyecto se puede monitorear fácilmente, siendo posible ejecutar los proyectos a tiempo y dentro del presupuesto.
Por lo tanto, no importa su rol en la organización, o su posición, ya sea que visite comunidades con mayor o menor frecuencia, las PM4NGO le brindan las herramientas para comprender e implementar todo tipo de proyectos de desarrollo.